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Wednesday, December 05, 2007

Dell launches channel program

I wish Dell success with their channel program. However, it does bring to mind the short-lived white-box sales program a few years ago.

Like the white-box program, the channel program is top-hand heavy. Dell, or other computer vendors, could play the channel with both hands on the table with contractors and resellers with products and services. This would be in keeping with Dell's DNA as a direct model vendor, . . .with a slight helical twist. How?

Dell leverages its knowledge, experience and position with suppliers to become a supplier directly to an independent contractor and reseller network. This is a level playing field seeded and strengthened by relationships. Relationships, precisely what was missing years ago and what is essential in reaching the low-income, white-box consumer market in America.

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