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Friday, November 27, 2009

Best Buy Offering $197 HP Laptop on Black Friday

The Best Buy offer is a great deal.

However, even at $197 it's way over budget for much of the untapped no-brand, whitebox/whitebook computer buyer in America. Whitebox/whitebook is the industry term which refers to generic desktop/laptop computers. Still, Best Buy does show the resourcefulness of big business to market their product.

My repeat efforts to present the IE-Network model to a major computer manufacturer have been ignored. Yet, their desire and efforts to break into the whitebox market were similarly ignored by that same market.

The whitebox market requires no less resourcefulness by at-home independent consultants, resellers and retailers. Certainly, the market is no less accessible for them then it is for major retailers and manufacturers.

Now, for the past several months, my focus has centered on computer component retailers and resellers. Any other time I would, grudgingly, understand such quickness to brush-off a network idea not in their business strategies manual.

But, in this economy who can afford to continue with the same mindset and attitude of business as usual?

The same IE-Network model allows major retailers and manufacturers as well as independent consultants and small retailer/resellers to penetrate and profit in the whitebox/whitebook market. This economy has brought out some previously unheard of marketing schemes. Who ever heard of car dealers telling car buyers: "Bring it back if you lose your job"?

Of course, IE-Networks are quite capable of providing much more than desktop and laptops for small business. Furthermore, small business is able to pace their spending. There's no need to lock into extraordinary budgeting structures. Rather, they simply absorb these developmental expenditures into the daily business operations and as profits permit.

Monday, November 16, 2009

Sewing Machine sales soar

I just wonder how these sewing machine sales affect old figures. A few years ago I corresponded with a Home Sewing Association (defunct, 2007) staff member. She confirmed the HSA information on home sewing figures. Namely, that there were over 35 million people who sew in their homes.

The HSA would not make any claims as to who was doing the sewing for profit or pleasure. Their sound estimates were on the basis of overall sewing machine sales in America. Although sewing machine manufacturers were unwilling to provide specific figures so the HSA, I believe, may have compiled the data from retailer sales.

I was especially pleased to learn of this figure from the HSA. What pleased me about it was that it supported one of my own conclusions. Namely, that there are vast numbers of people who have acquired, and in some instances amassed, a great deal of Knowledge, Skills and Experience in the production of apparel. Some of these are the same talented individuals whom the government categorizes as "non to low-skilled workers". Others include people who have studied the craft (my apologies if that is not the prefered term) through school even to obtaining a higher education degree in the field of apparel. Still others to be included are those who have an inbred know-how, a knack, which seems as easy and natural as breathing to them while others need to work diligently to attain.

The IE-Network model is all about bringing together those talented individuals, as local independent consultant/contractors, with local independent apparel retailers for fulfillment of their apparel production, design and related needs . . . for profit. Other possible target areas for networkers include prom dresses, soccer team uniforms and more.