Dell launches channel program

I wish Dell success with their channel program. However, it does bring to mind the short-lived white-box sales program a few years ago.

Like the white-box program, the channel program is top-hand heavy. Dell, or other computer vendors, could play the channel with both hands on the table with contractors and resellers with products and services. This would be in keeping with Dell's DNA as a direct model vendor, . . .with a slight helical twist. How?

Dell leverages its knowledge, experience and position with suppliers to become a supplier directly to an independent contractor and reseller network. This is a level playing field seeded and strengthened by relationships. Relationships, precisely what was missing years ago and what is essential in reaching the low-income, white-box consumer market in America.

The Network Next Door

Texas has the unique distinction for the highest number of displaced apparel workers from manufacturing and retail sectors. What that means is that in a state where Dallas once reigned in apparel merchandising and El Paso was the envy of apparel manufacturing there are large and increasing numbers of people with their Knowledge, Skills, and Experience (KSE), still.

These people have not disappeared. They have lost their employment, not their resources.

They live next to you.

They are for the most part without organization and getting by having found refuge in customer call centers, plastic injection plants and other jobs.

Working Mannequin recognizes these individuals as vital, valueable partners in a renewed and recharged apparel opportunity, both, for themselves, apparel retailers and others. This will not happen through mass-production facilities nor their jobs.

It will happen as they take their KSE and join with Independent Apparel Retailers to

create the network next door, across town, in the region,
state and nation.

Networks provide the acceptable alternative to consumer cynicism of mass production apparel:
"One size fits none."

Against mega-corporations and foreign competition local networks provide affordable customization, design, fashion shows, on-demand service, reduced inventory, an expanding KSE pool and more.

It is a direct model.

This far-reaching impact of apparel networks between Independent Contractors and Independent Retailers will extend as well to their neighborhood cousins; fabric retailers, and, textile. Who better than fabric retailers and textile to supply the more than 40 million, according to Home Sewing Association, people who sew whether for leisure or profit?

So, what are you doing with your resources next door?

Share your ideas with other readers.