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Monday, May 28, 2007

I'll ally if you ally

Did you hear the one about the giant retailer whose apparel sales were hurting? Or, did you hear the one about the manufacturer whose computer sales were hurting?

They decided to ally.

Sometimes that's what it takes to get us to realize we can't do it alone. Walmart's apparel struggles together with Dell's sluggish computer sales prompted Dell's historic decision. Dell's direct model is all about the absent middleman, but the company is not above working with the largest retailer in the world as middleman.

Dell is counting on the huge network of 3,500 Walmart stores to offset Dell's compromise on profit margin per unit sold.

Once again, corporate giants provide the independent a valuable lesson in the power of networking.

No. One need not wait til it hurts before deciding to do what will result a greater benefit to one's business, health, community and family.


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