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Friday, November 27, 2009

Best Buy Offering $197 HP Laptop on Black Friday

The Best Buy offer is a great deal.

However, even at $197 it's way over budget for much of the untapped no-brand, whitebox/whitebook computer buyer in America. Whitebox/whitebook is the industry term which refers to generic desktop/laptop computers. Still, Best Buy does show the resourcefulness of big business to market their product.

My repeat efforts to present the IE-Network model to a major computer manufacturer have been ignored. Yet, their desire and efforts to break into the whitebox market were similarly ignored by that same market.

The whitebox market requires no less resourcefulness by at-home independent consultants, resellers and retailers. Certainly, the market is no less accessible for them then it is for major retailers and manufacturers.

Now, for the past several months, my focus has centered on computer component retailers and resellers. Any other time I would, grudgingly, understand such quickness to brush-off a network idea not in their business strategies manual.

But, in this economy who can afford to continue with the same mindset and attitude of business as usual?

The same IE-Network model allows major retailers and manufacturers as well as independent consultants and small retailer/resellers to penetrate and profit in the whitebox/whitebook market. This economy has brought out some previously unheard of marketing schemes. Who ever heard of car dealers telling car buyers: "Bring it back if you lose your job"?

Of course, IE-Networks are quite capable of providing much more than desktop and laptops for small business. Furthermore, small business is able to pace their spending. There's no need to lock into extraordinary budgeting structures. Rather, they simply absorb these developmental expenditures into the daily business operations and as profits permit.

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